Superstars Paint for Child Charity

London -- Renowned artists including Takashi Murakami, Damien Hirst, Jeff Koons, Richard Serra, and Shirin Neshat are donating specially commissioned pieces through the FC Barcelona Foundation to Reach Out To Asia (ROTA) and UNICEF.

Art collectors of Art Kabinett social media will want to bid on these fun and philanthropic artworks, which are being auctioned at Sotheby's here February 12, 2015.

The ‘1 in 11’ campaign extends educational opportunities to marginalized children in Bangladesh, Indonesia and Nepal, with the goal of expanding to more countries.

Many of the works feature FC Barcelona player, Lionel Messi, as shown here.

Lionel Messi is a team member of FC Barcelona. The wold famous soccer star also serves as a UNICEF Goodwill Ambassador, and President of the Lionel Messi Foundation.

Murakami designed the campaign logo, which displays his iconic 'superflat' style using color in the shapes of everyday objects to create high art.

Through the auction, '1 in 11' are hoping to raise millions towards setting up three initial projects in Indonesia, Nepal and Bangladesh. These projects will help some of most vulnerable children access a quality education.

The funds raised by ‘1 in 11’ will focus initially on pilot education programs in the three countries. In Indonesia, the campaign will support schools in six districts to include children with disabilities.

In Nepal, UNICEF has worked with the government to identify 10 priority districts that will offer sports programming for children up to secondary school, particularly aimed at breaking down the societal barriers for children with disabilities and including them in school. In Bangladesh, the campaign’s focus will be on reaching out-of-school children.

Takashi Murakami said: “I’m delighted to be able to support the 1 in 11 campaign through donating my artwork to the auction and designing the global campaign logo. I know the money raised by the campaign is going to help some of the most marginalized and vulnerable children across the world.

The artist stated, “1 in 11 will inspire the world that integrating sport and play into education can be the catalyst to unlock a child’s potential”.

Through the ‘Keep Ups’ challenge, Messi and tennis champ Serena Williams are inviting their fans and followers to join, donate to the campaign, and share their own ‘Keep Ups’ via social media.

UNICEF Executive Director Anthony Lake, speaking at the campaign launch in New York, said: “Every child has the right to learn, to play, and to grow – and the ‘1 in 11’ campaign will help more children do so. We are delighted to work together with FC Barcelona and ROTA to get more children into the classroom and improve the quality of learning they receive there.”

Here is the link to the '1 in 11' Foundation, with further details about the upcoming art auction.

Today's homepage Featured Art Video offers more information about Lionel Messi's role in this charitable enterprise.